Music Revolution - Industry `pays` fans to encourage legal music downloads

Released on = January 1, 2007, 1:18 pm

Press Release Author = MyMusicReturns.com

Industry = Entertainment

Press Release Summary = A new system to buy music online has been heralded as a
salvation to the record industry. The process lets music fans make money by
encouraging others to legally download music.

Press Release Body = A new system to buy music online has been heralded as a
salvation to the record industry. The process lets music fans make money by directly
linking purchases, with record labels in effect paying users to encourage others to
legally download music.

The simple yet satisfactory solution is being heralded as a landmark event. Whilst
high profile court cases have discouraged unregulated file sharing, official figures
still show over 90% of music on the average iPod has been illegally downloaded.

Users can earn up to 27% of the retail price when other people buy their recommend
albums. The new system has been developed to give users a financial reason to use
legal outlets. Observers have warned that free downloads are strangling the music
business and erasing budgets that record labels previously fed into new artist
development.

Paul Ballance, CEO of the company pioneering the concept, MBopDigital.com, stated
\"This is the first intelligent weapon that has been used to combat illegal music
sales. It is naive to think that the music industry can compete on a level playing
field with \'free\' music being so readily available, thus we have hijacked the
illegal option\'s greatest attraction - a financial incentive.\"

The freshly launched scheme has already attracted thousands of users. The system,
supplied by Delta Music Digital, runs through the \'MyMusicReturns.com\' portal.
Ballance explained \"In simple terms; a person encourages their friends to buy legal
music and emails them a link, if they use it and buy, then the person who has made
the invite will also make money from it. We are letting the fan share in the profit,
that is fair and everybody wins. The Internet is all about people power and this
system is designed for that. The mass acceptance of illegal downloads first spread
in a similar way.\"

The impossible task, pleasing both the consumer and the music industry, may now be
in sight.

Web Site = http://www.mymusicreturns.com

Contact Details = www.mymusicreturns.com
info@mymusicreturns.com

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